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Superintendent Manuel J. Rivera of the Rochester, N.Y., school district has been named deputy director of schools for the Edison Project. Benno C. Schmidt Jr., the president of the private education-reform effort, announced the appointment last week.

The for-profit Edison Project, established by the media entrepreneur Christopher Whittle, has received approval to run schools in Massachusetts and Kansas. Edison stresses a rigorous curriculum, a longer school day, and the heavy use of technology.

Mr. Rivera will leave the Rochester schools in August.

New President: Michael Lomax has been appointed the new president of the National Faculty, an Atlanta-based organization that works to improve the quality of teaching by linking K-12 educators with a network of college professors.

Most recently, Mr. Lomax was the managing director of the Wilson Financial Group, the nation's largest African-American-owned funeral-home and cemetery company.

From 1981 to 1993, he was the chairman of the board of commissioners in Fulton County, Ga. During his tenure, Atlanta was selected as the site of the 1988 Democratic convention.

Mr. Lomax has also taught African-American studies at Spelman College.

Cross Joins C.B.E.: The Council for Basic Education has named Christopher T. Cross as its new president. The appointment is effective Aug. 1. He will replace A. Graham Down, who has been the president of the council for 20 years.

Mr. Cross is now the director of the education initiative at the Business Roundtable, a New York City-based group whose members are the chief executives of the nation's largest corporations.

The Council for Basic Education, based in Washington, serves as an information clearinghouse on education issues.

Mr. Cross is a former assistant secretary in the U.S. Education Department and was a member of the National Education Commission on Time and Learning.

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