EPE Market Response
As a trusted institution in the education community, EPE through its flagship products, Education Week, Teacher Professional Development Sourcebook, edweek.org and Digital Directions, fulfills its mission to provide the timely, unbiased, well-researched information our readers need to make major decisions for their school districts. Unique positioning and carefully crafted circulation models provide marketers with the opportunity to reach these decision-makers while they are in active product discovery or purchase mode.
Education Week
From a marketer’s perspective, there is no tool more effective for reaching the “C” level education administrator than the 25 year old Education Week. With a fully-paid circulation, unparalleled journalism and reach from the White House through every state capitol, and on to every Superintendant’s desk in the nation, Education Week is a must buy for any serious marketing campaign. Our readers agree: More than 76% of them report that they’ve made district-wide purchases based on information gleaned from Education Week’s pages. Learn More about Education Week.
Digital Directions
As technology becomes more pervasive in the classroom, making the right choice for a school district has never been more important. With average district technology expenditures now becoming such a large percentage of a school district’s annual budget, it is vital that administrators and ed-tech leaders have a quality resource to employ for product and implementation research. Digital Directions provides these decision makers with reliable information, in a solutions based format, and useful tools for researching and selecting new technology products and services. Along with Education Week’s and edweek.org’s ongoing coverage of technology policy and its impact, Digital Directions quarterly analysis and advice provides the total technology coverage marketers require, with advantageous combo pricing. Learn More about Digital Directions.
Teacher Professional Development Sourcebook
Teachers, who are often overlooked by other publishers, are well served by EPE’s Teacher Professional Development Sourcebook. This biannual reference tool provides teachers with information on the latest trends in staffing and professional development. Focusing on the information that teacher leaders need to guide their own professional development, as well as mentoring colleagues and working with district-level personnel, the Teacher Professional Development Sourcebook is a one-of-a-kind, indispensable reference, research and planning tool. Marketers have the opportunity not only to advertise products on traditional ad pages, but also to display company information in our heavily trafficked Directory of professional development products and services, both in print and online. Learn more about Teacher Professional Development Sourcebook.
edweek.org
EPE’s websites are not merely extensions of their print counterparts. Rather, they are designed to work synergistically for our readers and advertisers by leveraging all the reach and engagement of Education Week, Digital Directions, and Teacher Professional Development Sourcebook on a daily basis. edweek.org leads the competition in every significant performance metric: traffic, unique visitors, pages viewed, etc. Featuring a comprehensive range of online marketing solutions, edweek.org offers unparalleled engagement with district administrators, teachers, government officials, and many other highly influential education purchasers that depend on our content every day. Providing a large targeted audience with a deeper connection to our content and advertisers is what edweek.org is all about. Learn More about edweek.org.
We invite you to get to know us better, and discover what we can do to help achieve your marketing goals. Our seasoned advertising professionals are well-versed in the nuances of the “ed market” and can help tailor your ad campaign to fit your budget. Contact us for assistance.
